The Rochester Housing Authority has been the public housing authority for the Greater Rochester region since 1955. They serve lower income families and senior or disabled citizens, and have a total population of approximately 22,000.
At Tipping Point Communications, I was given the incredible opportunity to design a newsletter to be mailed out to residents of the RHA. They did not want a typical 8.5 by 11 inch newsletter with simple writing and pictures, but instead wanted an attention-grabbing brochure. I designed a 5 paged brochure on Adobe InDesign, and based the colors and designs off of the current RHA branding and website.
Throughout working on this project, I learned the importance of paying attention to fine details. I had used InDesign to work on projects before, but had never produced a project that would be seen by so many people. I knew that I needed to make every part of the project look seamless and professional.
LAUREN BAILEY 