Authors: Lauren Bailey, Amy Chung, Andrew Meyers, Lauren Sullivan, Nick Townsend
Date: October 2016
Course: Public Relations Campaigns
My team was assigned Chipotle as a company to create a PR campaign for. Due to recent health incidents, we were tasked with pitching strategies and tactics that would boost company trust with consumers and ultimately drive sales. Included in our recommendations are event ideas, a company rebrand and a social platform for the company.
Authors: Lauren Bailey, Amy Chung, Andrew Meyers, Lauren Sullivan, Nick Townsend
Date: October 2016
Course: Public Relations Campaigns
Each team in our class was tasked with placing a focus on a select target audience for the Meet Your Army campaign. We chose to focus on parents of children under the age of 18 years old, an audience that often tends to be wary of the Army. Throughout numerous client and team meetings, we developed a campaign that focused on instilling trust into the target audience and facilitating interaction between parents and members of the Army.
